How to Make TikTok Videos

1. The Hook (0-3 Seconds)

The user's thumb is conditioned to scroll. You have exactly 3 seconds to convince a viewer to stop. Visual Disruption: The opening frame must feature immediate motion—throw an object at the camera, wear an unusual prop. Verbal Gap: Opening lines like 'I bet you didn't know this...' create a 'Curiosity Gap.' The Script Generator can generate 10 high-potential viral hooks for any topic instantly.

2. The Sound (Audio Texture)

TikTok is a 'Sound-On' platform by default. 'Trend Surfing' involves incorporating a Trending Sound into your background. Even for educational content, having a trending song at 3-5% volume can boost algorithmic reach. The algorithm categorizes content by sound; using viral audio places your video into a higher-distribution pool.

3. The Value (The Body)

Why should the viewer complete the video? Watch-time retention is the single most important metric. Content must deliver clear value: Entertainment (induce laughter), Education (teach a skill), or Inspiration (demonstrate transformation). Employ listicle formats (Step 1, Step 2, Step 3) to provide the viewer's brain with a roadmap.

4. The CTA (Call to Action)

Engagement metrics (Comments, Shares, Saves) drive algorithmic distribution. Avoid generic pleas like 'Follow me.' Instead, use curiosity loops: 'Check part 2 for the final result.' Or use comment bait: 'Which one would you pick, Red or Blue?' Comments are particularly valuable in the distribution algorithm.

Auto-Captions (Accessibility & Retention)

A significant portion of users watch content without sound. Captions engage the brain on two channels simultaneously. The AI generates word-by-word captions automatically. Apply 'The Hormozi Style' (large, bold, high-contrast text that animates one word at a time) with a single click—this style has been shown to increase watch time by approximately 40%.

Visual Pacing (The 'Millennial Pause' Remover)

Silence is death on TikTok. The 'Silence Remover' scans the audio waveform and automatically identifies gaps exceeding 0.5 seconds. It excises these gaps, creating the fast, punchy 'jump cut' cadence that conveys energy and authority.

Green Screen (Contextual Visuals)

Visual demonstration is more effective than verbal description. The 'AI Green Screen' feature removes your background without requiring a physical green backdrop. Composite your talking head over a screenshot, map, chart, or any relevant visual. This 'Picture-in-Picture' format has become the de facto standard for educational content.

Step 01: Research (The 'Scroll')

Dedicate 10-15 minutes to intentional scrolling within your target niche hashtags (#MarketingTips, #HomeRenovation, #BookTok). Observe: What hooks are successful creators using? What music is trending today? Save promising sounds to a 'Favorites' folder. Emulate the format, not the content.

Step 02: Production (Shooting)

Lighting: Position yourself facing a window. Natural light is the most flattering 'beauty filter.' Framing: Shoot in Vertical (9:16). Leave 'Headroom' for text overlays. Don't stand too close—selfie cameras distort at close range. Batching: Film 3-5 videos in one session. Change your shirt between takes.

Step 03: Editing (The Flow)

Import: Upload footage to the FlowVideo Web Editor. Trim: Excise the awkward start and trailing silence. Captions: Engage 'Auto-Generate Captions' and select a preset visual style. Text Overlay: Add your headline hook at timestamp 0:00 with a 3-second display duration.

Step 04: Optimization (The Package)

Cover Image: Select a 'Poster Frame' featuring an expressive moment. Add text so profile browsers understand the topic. Description: Keep it concise. Example: 'The secret to X revealed. #hashtag1 #hashtag2.' Hashtags: Use 3-5 relevant tags mixing broad (#Food) with narrow (#VeganCookiesRecipe).

Step 05: Post & Engage

Timing: Post at peak engagement times (typically 6 PM - 9 PM in your target timezone). Engagement: Reply to comments promptly. Use the 'Reply with Video' feature to create new content directly in response—this doubles output and signals high engagement to the algorithm.

Small Business (Cafe/Restaurant)

Content Type: Morning Open Routine.

Shot Selection: Grinding coffee beans (Close-up), pouring latte art (Slow-motion), serving customer (Wide shot).

Sound Strategy: ASMR sounds of the process + subtle Chill Lo-fi beat.

Real Estate Agent

Content Type: What $500k gets you in [City].

Shot Selection: Fast, dynamic cuts between rooms (Kitchen, Bathroom, View from window).

Sound Strategy: Upbeat, trending Pop song.

Consultant / Coach

Content Type: Stop making this email mistake...

Shot Selection: Green-screened talking head over screenshot of 'bad' email example.

Sound Strategy: Direct talking-head audio + subtle instrumental background.

Q: What is the optimal posting frequency?

A: Consistency is the primary driver of growth. Posting 1-3 times per day is ideal for aggressive audience building. Batch recording (filming 7+ videos in a single session) is the only sustainable strategy for maintaining this volume.

Q: Should I delete videos that perform poorly?

A: No. Change the visibility to 'Private' instead. Deleting videos can signal low-quality content to the algorithm. TikTok occasionally features 'Delayed Explosions' where videos go viral 2-3 weeks after initial publication.

Q: What is the difference between 'Stitch' and 'Duet'?

A: Duet: Your content plays alongside another creator's video in split-screen format—best for reactions. Stitch: Your video begins with a clip (up to 5 seconds) from another creator, then cuts to your original content—best for hot takes and commentary.

Q: How important are visual filters?

A: FlowVideo includes popular 'Beauty' and 'Vibe' filters that replicate the in-app aesthetic. Using a consistent visual 'Look' enhances branding and recognition. However, over-filtering to appear artificial is counterproductive.